Google Ads has evolved into a sophisticated and complex platform that offers a variety of targeting options and ad types. Advertisers can target users by location, time of day, device, and even previous search history.
There are also a variety of ad types that can be used to achieve different goals, including:
-Search ads: These are the traditional text ads that appear at the top of Google search results.
-Display ads: These are the banner ads that you see on websites and apps that partner with Google.
-Video ads: These are video ads that can appear on YouTube and other Google-owned properties, as well as on websites and apps that partner with Google.
-Shopping ads: These are ads that showcase products
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